TY  - GEN
AU  - Moilanen,Teemu
AU  - Rainisto,Seppo K.
TI  - How to brand nations, cities and destinations: a planning book for place branding 
SN  - 9780230220928
AV  - G155.A1 M56 2009
PY  - 2009///
CY  - Basingstoke England ; New York
PB  - Palgrave Macmillan
KW  - City promotion
KW  - Place marketing
N1  - Includes bibliographical references (p. 189-196) and index
ER  -