The designer's guide to marketing and pricing : how to win clients and what to charge them /
Ilise Benun and Peleg Top.
- 275 p. : ill. ; 23 cm.
Who is my market? – How can I find clients and prospects? -- How should I present myself? -- Which marketing tools should I use? What should I say in person, on the phone and online? -- How should I follow up? -- How do I manage my money? -- What should I charge? -- How do I talk about money? -- What should be in my proposal? – What should be in my contract-- How should I grow my business?.