Benun, Ilise, 1961-

The designer's guide to marketing and pricing : how to win clients and what to charge them / Ilise Benun and Peleg Top. - 275 p. : ill. ; 23 cm.



Who is my market? – How can I find clients and prospects? -- How should I present myself? -- Which marketing tools should I use? What should I say in person, on the phone and online? -- How should I follow up? -- How do I manage my money? -- What should I charge? -- How do I talk about money? -- What should be in my proposal? – What should be in my contract-- How should I grow my business?.

9781600610080 (pbk. : alk. paper) 1600610080 (pbk. : alk. paper)

2007051923

GBA851816 bnb

014575311 Uk


Fiyatlandırma
Pricing--United States
Marketing--Cost effectiveness--Measurement
Pazarlama--Maliyet etkinliği--Ölçme

HF5415 / .B46 2008