TY  - GEN
AU  - Benun,Ilise
AU  - Top,Peleg
TI  - The designer's guide to marketing and pricing: how to win clients and what to charge them 
SN  - 9781600610080 (pbk. : alk. paper)
AV  - HF5415 .B46 2008
PY  - 2008///
CY  - Cincinnati, Ohio
PB  - How Books
KW  - Fiyatlandırma
KW  - Pricing
KW  - United States
KW  - Marketing
KW  - Cost effectiveness
KW  - Measurement
KW  - Pazarlama
KW  - Maliyet etkinliği
KW  - Ölçme
N1  - Includes bibliographical references (p. 266-269) and index; Who is my market? – How can I find clients and prospects? -- How should I present myself? -- Which marketing tools should I use? What should I say in person, on the phone and online? -- How should I follow up? -- How do I manage my money? -- What should I charge? -- How do I talk about money? -- What should be in my proposal? – What should be in my contract-- How should I grow my business?
ER  -