Lilien, Gary L., 1946-
Principles of marketing engineering /
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
- xiv, 210 p. : ill. ; 26 cm.
"Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
1425135862 (hardcover) 9781425135867 (hardcover) 9781425113148 (pbk.) 1425113141 (pbk.)
Pazarlama--Veri işleme
Marketing--Data processing
Pazarlama--Karar verme
Marketing--Decision making--Case studies
HF5415.125 / .L542 2007