TY  - GEN
AU  - Lilien,Gary L.
AU  - De Bruyn,Arnaud
AU  - Rangaswamy,Arvind
TI  - Principles of marketing engineering
SN  - 1425135862 (hardcover)
AV  - HF5415.125 .L542 2007
PY  - 2007///
CY  - [Victoria, B.C.]
PB  - Trafford Publising
KW  - Pazarlama
KW  - Veri işleme
KW  - Marketing
KW  - Data processing
KW  - Karar verme
KW  - Decision making
KW  - Case studies
N1  - "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."; Includes bibliographical references (p. [193]-195, [204]-210) and indexes
ER  -