Lilien, Gary L.,  1946- <br/><br/>
Marketing engineering :  computer-assisted marketing analysis and planning / 
Gary L. Lilien, Arvind Rangaswamy. 
 - Rev. 2nd. ed. 
 - 518 p. :  ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781412022521 
<br/><br/><label>LCCN: </label>97021787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama--Veri işleme<br/>Marketing--Data processing<br/>Pazarlama--Karar verme<br/>Marketing--Decision making--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .L54 2004