TY  - GEN
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 9781412022521
AV  - HF5415.125 .L54 2004
PY  - 2004///
CY  - [Victoria, B.C.]
PB  - Trafford Publising
KW  - Pazarlama
KW  - Veri işleme
KW  - Marketing
KW  - Data processing
KW  - Karar verme
KW  - Decision making
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -