Kotler, Philip Pazarlama 3.0 : Ürün müşteri insan ruhu / Philip Kotler ,Hermawan Kartajaya, Iwan Setiawan ,çev:Kıvanç Dündar. - 190. ; 19 cm. ISBN: 9789757051756 Subjects--Topical Terms: Marketing--Management LC Class. No.: HF5415 / K6819 2011