Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - xxxii,599 p.;  ill.;  28 cm. 
 - Prentice-Hall series in marketing. .
<br/><br/><label>ISBN: </label>0137128274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K685 2008