TY  - GEN
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
T2  - Prentice-Hall series in marketing
SN  - 0137128274
AV  - HF5415 .K685 2008
PY  - 2008///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
ER  -