TY  - GEN
AU  - Verganti,Roberto
TI  - Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
SN  - 9781422124826
AV  - HC79.T4 V465 2009
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Teknolojik yenilikler
KW  - etuturkob
KW  - Technological innovations
KW  - Endüstriyel yönetim
KW  - Industrial management
N1  - Includes bibliographical references (p. [241]-259) and index
ER  -