Kotler, Philip <br/><br/>
A'dan Z'ye pazarlama :  pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram , / 
 Marketing insights from A to Z :  80 concepts every manager needs to know / 
Philip Kotler, çev: Aslı Kalem Bakkal. 
 - xviii, 206 p. ;  24 cm. 
<br/><br/> Published simultaneously in Canada. 
<br/><br/><label>ISBN: </label>9756347597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K6819 2011