Kotler, Philip <br/><br/>
Marketing insights from A to Z :  80 concepts every manager needs to know / 
Philip Kotler. 
 - xviii, 206 p. ;  24 cm. 
<br/><br/> Published simultaneously in Canada. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471268674 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pazarlama<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2003