Lindström, Martin, 1970-

Buy ology : satın almaya dair bildiğimiz her şey neden yanlış? = Buy ology : truth and lies about why we buy / Buy ology Martin Lindstrom ; çev. Ümit Şensoy. - 316 p.: 13 cm

Supplement of Forbes.

9789944186940


Marketing--Psychological aspects
Shopping--Psychological aspects
Consumer behavior
Neuromarketing

HF5415.12615 / .L563 2009