TY  - GEN
AU  - Lindström,Martin
AU  - Şensoy,Ümit
TI  - Buy ology: satın almaya dair bildiğimiz her şey neden yanlış? = Buy ology : truth and lies about why we buy 
SN  - 9789944186940
AV  - HF5415.12615 .L563 2009
PY  - 2009///
CY  - istanbul
PB  - Optimist
KW  - Marketing
KW  - Psychological aspects
KW  - Shopping
KW  - Consumer behavior
KW  - Neuromarketing
N1  - Supplement of Forbes
ER  -