Fishel, Catharine M.

Designing for children : marketing design that speaks to kids / Catharine Fishel ; illustrations by Leeann Leftwich Zajas. - 160 p. : col. ill. ; 28 cm.

1564968006


Marketing research
Advertising--Children's paraphernalia
Children’s paraphernalia--Design
Children’s paraphernalia--Marketing

HF5415.32 / .F57 2001