Drucker, Johanna,  1952- <br/><br/>
Graphic design history :  a critical guide / 
Johanna Drucker, Emily McVarish. 
 - 2nd ed. 
 - xxix, 386 p. :  ill. (mostly col.) ;  28 cm. 
<br/><br/>
<br/><br/>From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design: standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization. 
<br/><br/><label>ISBN: </label>0205219462 (pbk. : alk. paper) 9780205219469 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sanat ve toplum--Tarih<br/>Art and society--History<br/>Graphic arts--History<br/>Grafik sanatlar--Tarih
<br/><br/><label>LC Class. No.: </label>NC998  / .D78 2013