TY - GEN AU - Drucker,Johanna AU - McVarish,Emily TI - Graphic design history: a critical guide SN - 0205219462 (pbk. : alk. paper) AV - NC998 .D78 2013 PY - 2013/// CY - Boston PB - Pearson KW - Sanat ve toplum KW - Tarih KW - Art and society KW - History KW - Graphic arts KW - Grafik sanatlar KW - etuturkob N1 - Includes bibliographical references (p. 367-374) and index; From prehistory to early writing -- Classical literacy -- Medieval letterforms and book formats -- Renaissance design: standardization and modularization in print -- Modern typography and the creation of the public sphere -- The graphic effects of industrial production -- Mass mediation -- Formations of the modern movement -- Innovation and persuasion -- The culture of consumption -- Public interest campaigns and information design -- Corporate identities and international style -- Pop and protest -- Postmodernism in design -- Digital design -- Graphic design and globalization ER -