TY  - GEN
AU  - Wheeler,Alina
AU  - Wheeler,Alina
TI  - Designing brand identity: an essential guide for the whole branding team 
SN  - 1118099206 (hbk. : alk. paper)
AV  - HD69.B7 W44 2013
PY  - 2013///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Markalı ürünler
KW  - etuturkob
KW  - Brand name products
KW  - Reklamcılık
KW  - Advertising
KW  - Ticari markalar
KW  - Hukuk ve mevzuat
KW  - Türkiye
KW  - Trademarks
KW  - Design
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 314-315) and indexes; Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
ER  -