The strategic designer : tools and techniques for managing the design process /
David Holston.
- xii, 291 p. ; 23 cm.
Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process.
9781600617997 1600617999
Design services Tasarım hizmetleri Design services--Management Tasarım hizmetleri--Yönetim Customer relations Müşteri ilişkileri Artistic collaboration