TY - GEN AU - Stone,Terry Lee TI - Managing the design process--concept development: an essential manual for the working designer SN - 9781592536177 AV - NC1001 .S76 2010 PY - 2010/// CY - Beverly, Mass. PB - Rockport Publishers KW - Design services KW - Management KW - Tasarım hizmetleri KW - Yönetim KW - Commercial art KW - Ticari sanat KW - Creation (Literary, artistic, etc.) N1 - The desing process -- Applied creativity -- Big goals -- Design-centric research -- Strategic thinking -- Informed risk taking -- Creative briefs -- Aesthetic considerations -- Managing expectations ER -