TY - GEN AU - Liedtka,Jeanne AU - Ogilvie,Tim TI - Designing for growth: a design thinking tool kit for managers SN - 9780231158381 (cloth : alk. paper) AV - HD53 .L54 2011 PY - 2011/// CY - New York PB - Columbia Business School Pub., Columbia University Press KW - Başarı, İşletmelerde KW - Creative ability in business KW - Yaratıcılık Yeteneği, İşletmelerde KW - Success in business KW - Örgütsel değişim KW - Organizational change N1 - Includes bibliographical references; The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization ER -