TY - GEN AU - Lockwood,Thomas TI - Design thinking: integrating innovation, customer experience and brand value AV - TS171.4 .D47 2009 PY - 2009/// CY - New York, NY PB - Allworth Press KW - Industrial design KW - Endüstriyel tasarım KW - Ürün tasarımı KW - Product design N1 - Includes bibliographical references and index; Desing thinging methods: from innovation to integration to transformation -- value: building brands, by design -- influence:the hidden importance service design -- meaning: creating customer experiences that matter UR - http://www.loc.gov/catdir/enhancements/fy1006/2009026966-b.html UR - http://www.loc.gov/catdir/enhancements/fy1006/2009026966-d.html ER -