Napoles, Veronica,  1951- <br/><br/>
Corporate identity design / 
Veronica Napoles. 
 - 144 pages :  illustration;  24 cm. 
<br/><br/>
<br/><br/>Introduction to corporate identity -- establishing the need for a corporate identity program -- where to begin -- types of symbols and approaches -- methodology, phase I -- desing exploration, phase II -- desing refinement, phase III -- İmplementation, phase IV -- what is in a name 
<br/><br/><label>ISBN: </label>0471289477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks<br/>Markalar <br/>Industrial design<br/>Endüstriyel tasarım<br/>Logolar (semboller)<br/>Logos (Symbols)<br/>Corporate image<br/>Şirket imajı
<br/><br/><label>LC Class. No.: </label>TS171  / .N37 1988