TY  - GEN
AU  - Napoles,Veronica
TI  - Corporate identity design
SN  - 0471289477
AV  - TS171 .N37 1988
PY  - 1988///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Trademarks
KW  - Markalar
KW  - etuturkob
KW  - Industrial design
KW  - Endüstriyel tasarım
KW  - Logolar (semboller)
KW  - Logos (Symbols)
KW  - Corporate image
KW  - Şirket imajı
N1  - Includes index and Bibliography: (p. 139-141); Introduction to corporate identity -- establishing the need for a corporate identity program -- where to begin -- types of symbols and approaches -- methodology, phase I -- desing exploration, phase II -- desing refinement, phase III -- İmplementation, phase IV -- what is in a name
ER  -