Designing with the mind in mind : simple guide to understanding user interface design rules /
Jeff Johnson.
- xiv, 186 pages : illustration (some col.), col. maps ; 24 cm.
We perceive what we expect -- our vision is optimized to see structure -- we seek and use visual structure -- reading ,s unnatural -- our colour vision is limited -- our peripheral vision is poor -- our attention is limited; our memory is imperfect -- limits on attention, shape, thought and action -- recognition is easy; recall is hard -- learning from experience and performing learned actions are easy; problem solving and calculation are hard -- many factors affect learning -- we have time requirements.