TY - GEN AU - Johnson,Jeff TI - Designing with the mind in mind: simple guide to understanding user interface design rules SN - 012375030X (alk. paper) AV - QA76.9.U83 J64 2010 PY - 2010/// CY - Amsterdam, Boston PB - Morgan Kaufmann Publishers/Elsevier KW - Graphical user interfaces (Computer systems) KW - Grafiksel kullanıcı arabirimleri (Bilgisayar sistemleri) N1 - Includes bibliographical references (p. 179-182) and index; We perceive what we expect -- our vision is optimized to see structure -- we seek and use visual structure -- reading ,s unnatural -- our colour vision is limited -- our peripheral vision is poor -- our attention is limited; our memory is imperfect -- limits on attention, shape, thought and action -- recognition is easy; recall is hard -- learning from experience and performing learned actions are easy; problem solving and calculation are hard -- many factors affect learning -- we have time requirements ER -