TY  - GEN
AU  - Greene,Jay
TI  - Design is how it works: how the smartest companies turn products into icons 
SN  - 9781591843221
AV  - TS171 .G726 2010
PY  - 2010///
CY  - New York
PB  - Portfolio
KW  - Markalaşma (Pazarlama)
KW  - etuturkob
KW  - Branding (Marketing)
KW  - Industrial design coordination
KW  - Endüstriyel tasarım koordinasyonu
KW  - Endüstriyel tasarım
KW  - Vaka çalışmaları
KW  - New products
KW  - Case studies
KW  - Industrial design
KW  - Yeni ürünler
N1  - Includes bibliographical references and index; Porsche -- Nike -- LEGO -- OXO -- REI -- Clif Bar -- Ace Hotels -- Virgin Atlantic -- The intersection of business and design
ER  -