TY  - GEN
AU  - Vaid,Helen
TI  - Branding: brand strategy, design, and implementation of corporate and product identity 
SN  - 082305682X
AV  - HD69.B7 .V35 2003
PY  - 2003///
CY  - New York
PB  - Watson-Guptill
KW  - Brand name products
KW  - Management
KW  - Markalı ürünler
KW  - Yönetim
KW  - Pazarlama
KW  - Marketing
N1  - Includes index
ER  -