Ulwick, Anthony W.,  1957- <br/><br/>
What customers want :  using outcome-driven innovation to create breakthrough products and services / 
Anthony Ulwick. 
 - xxxv, 202 pages :  illustrations ;  24 cm 
<br/><br/>Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts. 
<br/><br/><label>ISBN: </label>0071408673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Planning<br/>Yeni ürünler--Planlama<br/>Stratejik planlama<br/>Strategic planning<br/>Product management<br/>Ürün yönetimi
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .U49 2005