TY  - BOOK
AU  - Ulwick,Anthony W.
TI  - What customers want: using outcome-driven innovation to create breakthrough products and services 
SN  - 0071408673
AV  - HF5415.153 .U49 2005
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Planning
KW  - Yeni ürünler
KW  - Planlama
KW  - Stratejik planlama
KW  - etuturkob
KW  - Strategic planning
KW  - Product management
KW  - Ürün yönetimi
N1  - Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
ER  -