Exposing the magic of design : a practitioner's guide to the methods and theory of synthesis /
Jon Kolko.
- xvii,185 pages.: İllustraton, table, graphic.; 24 cm.
- Oxford series in human-tecnology interaction .
I.What is synthesis? -- A theory of synthesis -- Sensemaking, frames, models and patterns -- Abductive reasoning -- II.Design synthesis in a business context -- The value of synthesis in driving innovation -- The culture of synthesis -- III.Methods and applicability -- Methods for making meaning out of data -- Methods for building an experience framework -- Methods for creating empathy and insight.