TY - GEN AU - Kolko,Jon AU - Johnson,Beth AU - Ericson,Gianna Marzilli AU - Gould,Paul AU - Murray,Collen AU - Dubberly,Hugh AU - Serota,Lauren TI - Exposing the magic of design: a practitioner's guide to the methods and theory of synthesis T2 - Oxford series in human-tecnology interaction SN - 9780199744336 AV - TS171.4 K65 2011 PY - 2011/// CY - New York PB - Oxford Universty Press KW - Endüstriyel tasarım KW - Psikolojik yönleri KW - İnsan-makine sistemleri KW - Kongreler KW - Engineering design KW - Mühendislik tasarımı KW - Ürün tasarımı KW - Design KW - Psychological aspects KW - Product design KW - İnsan-bilgisayar etkileşimi KW - Human-computer interaction KW - Human-machine systems N1 - Includes bibliographical references (pages 173-175) and index; I.What is synthesis? -- A theory of synthesis -- Sensemaking, frames, models and patterns -- Abductive reasoning -- II.Design synthesis in a business context -- The value of synthesis in driving innovation -- The culture of synthesis -- III.Methods and applicability -- Methods for making meaning out of data -- Methods for building an experience framework -- Methods for creating empathy and insight ER -