Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
Glen L. Urban, Steven H. Star. 
 - xx, 563 p.  ill. ; 
<br/><br/>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .U73 1991