TY  - GEN
AU  - Wolfe,David B.
TI  - Serving the ageless market: strategies for selling to the fifty-plus market 
SN  - 0070714061
AV  - HF5415.13. W65 1990
PY  - 1990///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - United States
KW  - Older consumers
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -