Dillon, William R. <br/><br/>
Marketing research in a marketing environment / 
William R Dillon ; Thomas J. Madden, Neil H. Firtle. 
 - xxii, 760 p. :  ill.  24cm 
<br/><br/> Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0256105170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology<br/>Pazarlama araştırması--Metodoloji
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .D54 1994