TY  - GEN
AU  - Kramer, J. William
AU  - Katz, S. Robert
AU  - Tran,T.Julia
TI  - The next 4 billion: market size and business strategy at the base of the pyramid 
SN  - 1569736251 (pbk.)
AV  - HC79.C6 N495 2007
PY  - 2007///]
CY  - Washington, DC
PB  - World Resources Institute, International Finance Corporation
KW  - Basic needs
KW  - Developing countries
KW  - Tüketim (Ekonomi)
KW  - Gelişmekte olan ülkeler
KW  - İstatistikler
KW  - Düşük gelirli tüketiciler
KW  - Consumption (Economics)
KW  - Statistics
KW  - Low income consumers
UR  - http://www.loc.gov/catdir/toc/fy0716/2007923530.html
ER  -