McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy, William D. Perreault. 
 - xviii, 734 p. :  col. ill. ;  27 cm. 
 - Irvin series in marketing. .
<br/><br/>
<br/><br/><label>ISBN: </label>0256068658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Export marketing--Management<br/>Marketing--Management--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M36 1990