TY  - GEN
AU  - Cravens,David W.
TI  - Strategic marketing
SN  - 0256087938
AV  - HF5415.135 .C72 1991
PY  - 1991///]
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Decision making
N1  - Includes bibliographical references and indexes
ER  -