Chiaravalle, Bill <br/><br/>
Branding for dummies / 
Bill,|eauthor. Chiaravalle ; by Bill Chiaravalle and Barbara Findlay Schenck. 
 - 367 pages :  illustrations  24cm. 
 - For dummies .
<br/><br/> Description based on online resource; title from title page (Safari,viewed February 18, 2015). 
<br/><br/><label>ISBN: </label>9781118958094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names--Turkey<br/>Brand name products--Management--Management<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69.B7.  / C45 2015