Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 
Bonnie L. Drewniany, A. Jerome Jewler. 
 - 11th ed. 
 - xviii, 314 pages :  illustrations ;  26 cm 
<br/><br/>
<br/><br/><label>ISBN: </label>9781285080277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Advertising layout and typography
<br/><br/><label>LC Class. No.: </label>HF5825