TY  - GEN
AU  - Drewniany,Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 9781285080277
AV  - HF5825 
PY  - 2014///]
CY  - Belmont, CA
PB  - Wadsworth
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references (304-314) and index
ER  -