Pricken, Mario. Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. - revised and updated edition. - 255 pages : ill. (some col.) ; 29 cm. ISBN: 9780500287330 LCCN: 2007905838 Subjects--Topical Terms: Advertising.Commercial art--Technique. LC Class. No.: HF5823 / .P73613 2008