Robertson, David C. <br/><br/>
Brick by brick :  how LEGO rewrote the rules of innovation and conquered the global toy industry / 
David C. Robertson with Bill Breen. 
 - xii, 305 pages :  illustrations ;  20 cm 
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<br/><br/> Introduction: When the bricks click --  The seven truths of innovation and the LEGO Group's decline --  Mastering the seven truths of innovation and transforming LEGO. 
<br/><br/> In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation. 
<br/><br/><label>ISBN: </label>9780307951618  paperback 9780307951625  eBook 
<br/><br/><label>Subjects--Corporate Names: </label><br/>LEGO koncernen (Denmark)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Toy industry--Management.--Denmark<br/>LEGO toys--History.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>History.
<br/><br/><label>LC Class. No.: </label>HD9993  / .T694.L447 2013