Schor, Juliet <br/><br/>
Born to buy :  the commercialized child and the new consumer culture / 
 Commercialized child and the new consumer culture 
Juliet B. Schor. 
 - ix, 275 pages :  illustrations ;  24 cm 
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<br/><br/> The changing world of children's consumption --  From Tony the Tiger to Slime time live : the content of commercial messages --  The virus unleashed : ads infiltrate everyday life --  Captive audiences : the commercialization of public schools --  Dissecting the child consumer : the new intrusive research --  Habit formation : selling kids on junk food, drugs, and violence --  How consumer culture undermines children's well-being --  Empowered or seduced? : the debate about advertising and marketing to kids --  Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys 
<br/><br/> Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children 
<br/><br/><label>ISBN: </label>068487055X 9780684870557 0684870568 9780684870564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers--United States<br/>Young consumers--United States<br/>Advertising and children--United States<br/>Materialism--Social aspects--United States<br/>Child development--United States<br/>Children--Social conditions--United States<br/>Child welfare--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33  / .U6.S35 2004