TY  - BOOK
AU  - Schor,Juliet
TI  - Born to buy: the commercialized child and the new consumer culture 
SN  - 068487055X
AV  - HF5415.33 .U6.S35 2004
PY  - 2004///
CY  - New York
PB  - Scribner
KW  - Child consumers
KW  - United States
KW  - Young consumers
KW  - Advertising and children
KW  - Materialism
KW  - Social aspects
KW  - Child development
KW  - Children
KW  - Social conditions
KW  - Child welfare
N1  - Includes bibliographical references (pages 247-258) and index; The changing world of children's consumption --; From Tony the Tiger to Slime time live : the content of commercial messages --; The virus unleashed : ads infiltrate everyday life --; Captive audiences : the commercialization of public schools --; Dissecting the child consumer : the new intrusive research --; Habit formation : selling kids on junk food, drugs, and violence --; How consumer culture undermines children's well-being --; Empowered or seduced? : the debate about advertising and marketing to kids --; Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys
N2  - Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children
ER  -