TY  - BOOK
AU  - Kuniavsky,Mike
AU  - Moed,Andrea
AU  - Goodman, Elizabeth
TI  - Observing the user experience: a practitioner's guide to user research 
SN  - 9780123848697
AV  - TA166 .K86 2012
PY  - 2012///
CY  - Boston
PB  - Morgan Kaufmann
KW  - User-centered system design
KW  - Observation (Scientific method)
N1  - Includes bibliographical references (pages 571-576) and index; pt. 1. Why research is good and how it fits into product development. Introduction -- Do a usability test now! -- Balancing needs through iterative development -- pt. 2. User experience research techniques. Research planning -- Competitive research -- Universal tools : recruiting and interviewing -- Focus groups -- More than words : object-based techniques -- Field visits : learning from observation -- Diary studies -- Usability tests -- Surveys -- Global and cross-cultural research -- Others' hard work : published information and consultants -- Analyzing qualitative data -- Automatically gathered information : usage data and customer feedback -- pt. 3. Communicating results. Research into action : representing insights as deliverables -- Reports, presentations, and workshops -- Creating a user-centered corporate culture
ER  -