Do you matter? :  how great design will make people love your company 

 - xviii, 236 pages :  23 cm 
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<br/><br/>Design matters -- Do you matter? -- How to matter -- Being design driven -- Your brand is not your logo -- Products as portals -- Your products and services are talking to people -- Building a design- driven culture. 
<br/><br/><label>ISBN: </label>013706506X  ISBN-10 9780137065066  ISBN-13 
<br/><br/><label>LCCN: </label>2008015040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial design.<br/>New products.<br/>Industrial design coordination.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>TS171  / .B79 2009