TY  - BOOK
AU  - Adlin,Tamara
AU  - Pruitt,John
TI  - The essential persona lifecycle: Your guide to building and using personas
SN  - 9780123814180 (pbk.)
AV  - HF5415 
PY  - 2010///]
CY  - Amsterdam ;Boston
PB  - Morgan Kaufmann
KW  - Product management
KW  - New products
KW  - Research, Industrial
N1  - Includes bibliographical references (p. 215) and index; What ara personas?; Persona family planning; Persona adulthood; Data-driven persona example
ER  -