TY  - BOOK
AU  - Miller,Luke
TI  - The practitioner's guide to user experience design
SN  - 9781455548583 
AV  - QA76.9.H85 M55 2015
PY  - 2015///
CY  - New York
PB  - Grand Central Publishing
KW  - Web sites
KW  - Design
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - bisacsh
KW  - Application software
KW  - User-centered system design
KW  - Human-computer interaction
N1  - Includes bibliographical references and index
N2  - "Sell a hamburger. Run an airline. Build a website. No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer. THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design"--; "An essential primer that focuses on UX (User Experience) showing how to design, innovate, and implement new websites and apps that consumers will find attractive and will be eager to use or purchase"--
ER  -